Concept Direction | Script Collaboration | Production | Post-Production

Produced during the launch phase of COLLARxELBOW, this announcement film formally introduced the brand to the wrestling community. The project involved collaboration with former WWE talent and Netflix Wrestlers personality Al Snow on script development, while I established the overall tone, visual direction, and post-production treatment.

The objective was to position COLLARxELBOW not simply as merchandise, but as a wrestling-first brand rooted in authenticity and emotional connection. The script centers on passion, shared culture, and the bond between performer and fan. The message is direct and declarative: this is not just apparel, it is identity.

Visually, the piece carries forward the gritty language established in the teaser. Handheld framing, textured lighting, and grounded production choices reinforce legitimacy. The aesthetic avoids polish for polish’s sake, leaning instead into controlled rawness that reflects wrestling’s physicality and heritage.

Extensive audio design played a critical role in shaping tone. Music layering, pacing, and vocal presence were carefully structured to build anticipation and gravitas around the brand reveal. The final cut balances personality-driven introduction with mythic positioning.

Responsibilities included:
• Shaping brand voice and tonal direction
• Collaborating on script development with featured talent
• Establishing visual style and production approach
• Directing the shoot
• Crafting the edit and audio design

This film served as the formal declaration of COLLARxELBOW’s identity. It reinforced the mythology introduced in the teaser and solidified the brand’s positioning as a wrestling-centered streetwear label built on shared passion rather than trend.

The result was a foundational launch asset that aligned talent, audience, and product under a unified visual and narrative tone.