Brand Narrative Development | Full-Day Production | Multi-Stakeholder Post-Production

Produced as part of my role within a larger organization, this brand story film for Wildcat Harley-Davidson was developed to communicate identity, culture, and customer experience rather than simply showcase inventory.

Pre-production involved several days of interview preparation, story shaping, and structured b-roll planning. While the dealership’s history and positioning were established, the final narrative was intentionally molded through on-camera interviews, allowing leadership to articulate the brand’s voice authentically.

Production required a full day on location in London, Kentucky. Visual emphasis was placed on the 18,000-square-foot showroom, the historic 100-year-old maple flooring sourced from Milwaukee, the prototype motor clothes displays, and the integrated parts and service departments. Additional focus highlighted the rural Eastern Kentucky test ride experience, reinforcing the dealership’s geographic advantage and lifestyle positioning.

The story centers on three core themes:
• Lifestyle over transaction
• Personalized fit over volume sales
• Long-term relationships over one-time purchases

The piece frames a motorcycle purchase as a milestone moment and underscores the dealership’s emphasis on service, staff culture, and individualized customer care.

Post-production involved multiple rounds of revisions and collaboration with dealership leadership and internal stakeholders to ensure brand alignment and messaging clarity. Several versions were delivered to serve different distribution needs.

This project reflects:
• Strategic brand storytelling shaped through interviews
• Retail and experiential environment cinematography
• Structured b-roll planning for brand immersion
• Multi-version edit workflows
• Coordinated stakeholder revision management

The final film functions as a foundational brand asset, reinforcing Wildcat Harley-Davidson’s identity as a destination dealership built around experience, culture, and community rather than simple transactions.